Designing of Service Dominant Logic and Business Model Canvas: Narrative Study of Village Tourism
نویسندگان
چکیده
The purpose of this research is to design service design, a canvas business model (BMC) based on the services that have been designed and know role society. required data divided into two, namely primary secondary data. Primary was obtained by conducting interviews observations tourists, managers community around Siregar Aek Nalas. such as access, amenities, safety security, processes, physical or digital artifacts, stakeholders/stakeholders, Village Tourism services. Secondary literature studies. strategy carried out develop Nalas Service Dominant Logic (SDL) creating map tourist travel before visit, during visit completion from then with presence nine components customer segment, value proposition, channel, relationship, revenue stream, key resource, activities, partnership cost structure. Design done co-creation visit. creation eight programs.
منابع مشابه
Designing Service-dominant Business Models
The emergence of service-dominant logic has influenced business in many domains. It emphasizes the interaction of the producer, consumer, and other value-network partners as they co-create value through collaborative processes. These processes can be seen as service-for-service exchanges of these actors, which contrasts with the output orientation of the goods-dominant-logic that emphasizes how...
متن کاملThe Service Dominant Strategy Canvas: Towards Networked Business Models
Service orientation, customer focus and collaboration between firms are profoundly changing the way of doing business. Marketing scholars are the first academics to conceptualize these changes under a new mindset, known as the Service Dominant Logic. However, management constructs are needed to apply this mindset to the business environment. Therefore, we have developed a new conceptual model o...
متن کاملBusiness-to-Business E-Commerce and Service Science: Building a Service Dominant Logic-Based Reference Model
The rise of the Internet and various information and communication technologies have opened up possibilities for businesses to grow and expand through the World Wide Web. Many businesses thus have started to engage in online business-to-business (B2B) transactions. However, though B2B e-marketplaces produced an early excitement from industry verticals, there have been many challenges which led ...
متن کاملideological and cultural orientations in translation of narrative text: the case of hajji baba of isfahan
در میان عواملی که ممکن است ذهن مترجم را هنگام ترجمه تحت تأثیر قرار دهند، می توان به مقوله انتقال ایدئولوژی از طریق متن یا گفتمان اشاره کرد. هدف از این تحقیق تجزیه و تحلیل جنبه های ایدئولوژیکی و فرهنگی متن مبدأ انگلیسی نوشته جیمز موریه تحت عنوان سرگذشت حاجی بابای اصفهانی ( 1823) و ترجمه فارسی میرزا حبیب اصفهانی(1880) بوده است.
Formative Evaluation of Business Model Representations - the Service Business Model Canvas
Drivers like global competition, advances in technology, and new attractive market opportunities foster a process of servitization and thus the search for innovative service business models. To facilitate this process, different methods and tools for the development of new business models have emerged. Nevertheless, business model approaches are missing that enable the representation of cocreat...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: Golden Ratio Of Marketing And Applied Psychology Of Business
سال: 2021
ISSN: ['2776-6349']
DOI: https://doi.org/10.52970/grmapb.v1i2.60